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Case Study // Creative Direction

Deep Blue Flame

Artist: Aries 21 Scope: Full Creative Direction + On-Camera Performance

Project Overview

The client provided the audio track and an initial visual reference (the artist singing into a hanging vintage microphone). I proposed evolving the concept into a dual-space narrative transformation that communicates a deeper psychological journey.

Visual Concept Evolution: Scene 1 features the hanging microphone and vocal performance (symbolizing freedom and vulnerability). Following the transition, Scene 2 introduces a hanging lightbulb and rope-bound hands (representing emotional imprisonment and control). The same set transforms into a complete visual story.

Full Creative Direction Set Design & Styling On-Camera Performance Dual Lighting & Shooting Editing & Color Grading

Technical Breakdown

  • CameraSony ZV-E10
  • Lens16-50mm
  • ExposureISO 500 (S-Log2) | F3.5-4 | 1/50 Shutter
  • Frame Rate24fps + 120fps (Slow Motion)
  • Main Shots2 Masters + 4 Extras + Slow-Mo
  • Raw Footage3:26 min
  • Director's Cut0:41 min Master Edit
  • SoftwareFinal Cut Pro
  • Color TreatmentDual: Matte Cold vs Warm Amber
  • Set PropsRopes, Vintage Mic, Lightbulb

Production Timeline

  • Pre-Production1 Hour (Concept & Set Design)
  • Shoot Session2 Hours (2 Scenes + Variations)
  • Rough Cut30 Mins (Shot Selection)
  • Edit & Color30 Mins (Final Cut Pro)
  • Total Execution4 Hours Total Turnaround
Reference Investment Range
$250 – $350 USD
*Includes full creative direction, set design, acting, shooting, and master edit.

"Evrard is truly professional and creative. We needed a male model for our music video. I decided to contact him and I do not regret that decision. We didn't have a clear idea of what the video should be like, so I gave him full freedom to create something that would fit the music and lyrics. What Evrard created was not just 'suitable', it was absolutely perfect and incredible!!! The quality of the videos is also high-level professional. He is very easy to work with. Very clear and friendly communication. Maximum rating from us and a solid recommendation. Thank you Evrard, you are the best!!!"

— ARIES 21 (ARTIST & CLIENT)
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